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HLLM-creator: Hierarchical LLM-based personalized creative generation

Junyi Chen

Computer science - information retrieval, computer science - computation and language

Abstract

AI-generated content technologies are widely used in content creation. However, current AIGC systems rely heavily on creators' inspiration, rarely generating truly user-personalized content. In real-world applications such as online advertising, a single product may have multiple selling points, with different users focusing on different features. This underscores the significant value of personalized, user-centric creative generation. Effective personalized content generation faces two main cha

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Paper ID: d720b485-4d31-4722-8ff5-4008d89f2bb5Added: 10/26/2025